Repeating = Habits. How do you get good at something? We repeat the goods actions we do until those actions become a habit. Even if we repeat the bad actions we do those will become a habit/addiction as well. When diving into online marketing you want to build good habits that are repeatable. Find the actions the don't work and remove those actions. This is why analyzing after you have implemented a marketing step is huge. Analyze | implement | Repeat we cannot say it enough. Sometimes this is a slow process but it is hard to break a search engines rule if you do this right. We don't black list our clients sites because we follow core principals of each engine algorithms.
All of our top clients have really good habits. We not only do digital marketing but we also make sure our clients are repeating simple tasks at their offices or buildings to get the most out of marketing.