Social Media Optimization or SMO means that you use multiple social media outlets to create awareness or knowledge of your brand, product or service. Some of the more popular social media networks include Facebook, YouTube, LinkedIn, Instagram, Reddit, Tumblr, Google+ and Twitter. Basically when a “like” or a “share” happens on your post it is a vote for the content. Social Media is not a hobby or a luxury in Online Marketing, it is a force to drive traffic and real time reviews of your company.
Social Media Optimization is connected to viral marketing, the term “going viral” is produced through using Social Networks. For example, if you film a testimonial and post it to YouTube and then share a link on your Facebook, your network could share that same link many times. Your initial network may also comment on the link drawing attention from others in their network. Therefore, they expand your network by drawing attention to you content.
Blogs and News Websites are another form of Social Media. There are millions of people who will follow a certain Blog or Video Blog. These bloggers have influence over their network and they can promote your brand, product or service. Some of our favorite Video Blogs to follow introduce new products into the market place by doing reviews on the product. Product companies will send these bloggers their newest product so that they reach a large audience quickly. Simultaneously a potential client can search for a product in a search engine and the results may lead them to a Video Blog for information.
When an effective Social Media Strategy is in place and being executed it can be one of the most powerful forms of marketing. Produce great content and the Social Media world will take that and drive it into places you never thought possible. Funny videos, catchy phrases or just downright awesome products are what people want to experience. When they like something they share it with people inside they social networks. We subscribe to only producing positive content because we feel that is the best long term strategy.
We recommend Social Media content be short and to the point, people do not have time to read huge amounts of information. With the ever increasing amount of information being loaded onto the web, consumers need concise information. You also need to create awesome visuals and make them easy for your followers or network to share. Encouraging people to share your content is a must however you need to get them to want to share it, not ask them to share. Websites should have a call to action to interact socially. Keep your customers and potential customers engaged in your company.
“It does not matter if no-one uses G+, because Google uses G+. They [Google] will instantly index content that gets posted on G+. If your digital marketing firm tells you “it doesn’t matter if you use G+” you should find a new marketing firm.”
Put your personality into your brand by being social. It is vital that people want to connect to you business and people want to connect to people. Perception of your customers is your reality andit should also be your focus. You need to engage with influencers through Social Media. These influencers want to connect with you and they got to the place they are by being social.
Markedemic puts your social networks together in a cohesive and constantly branded network so that your potential customers are directed to your company. It takes a professional to establish a successful SMO foundation to boost your Search Engine Optimization Strategy and drive you potential customers to your website. Social Media Optimization is really fun and entertaining to do, many clients actual like to take part after we have established the foundation. It is easy to understand, their brand represents them so they get involved.
