This is honestly the biggest part of optimization. If you were to compare Keyword Analysis to a car, Keyword Analysis would be the engine. If you try and run your digital marketing campaign without and engine you will not move. Your competition is studying keywords. If you start with the wrong keywords you will have to start over when you don't see results. There are a few "signals" for us as we analyze the keywords we suggest to our clients.
1. We do a search as you see above. There are a few red flags we look for.
The results for a keyword. As you can see from below there are 6,850,000 the word "keyword analysis" is indexed by Google.
2. How many monthly local searches, monthly searches, click-through rate, ranking difficulty, cost per click, daily cost, advertising and homepages. Please contact us with questions. We know thats a lot of information, we make blogs and newsletters about this all the time. But everyone of these is a factor on how we decide what keyword to go after.
3. In our keyword analysis algorithm is a keyword going to make you money once you rank?
4. What type of links does the keyword have.
5. Who was ranking for the keyword.
6. Organic Search Ranking
